WHAT I'M ALL ABOUT
Hi, I’m Ashley! 👋 I specialize in communications management, digital content creation and curation, and I enjoy applying my analytical skills to solve problems. I’ve also got a sharp eye for good design, a quick wit for writing engaging copy, and an insatiable desire for grammatical correctness in all forms of writing (#GrammarNerd 🤓).
Helping people become their best selves is my passion. I have a natural gift for providing encouragement, empathy, and compassion - all of which pour over into my work. I hold a B.S. in Psychology, which has given me the tools I need as a marketer to put people at the forefront of any good digital marketing effort. I believe that people crave connection and good marketing can provide that connection. I’m currently pursuing my Master’s in Industrial-Organizational Psychology and am eager to see where this new path will lead me in my career journey. While I’m not sure yet what career I will land in after graduating in December 2020, I know I want to work in a capacity that will allow me to help companies create a dynamic balance between the needs of their employees and their company goals through analytical problem solving, applied I-O psychology research, and authentic human connection.
U.S. XPRESS, INC. / corporate communications specialist
August 2019 - Current
montgomery’s Downtown Business Association / social media manager
June 2019 - Current
Curate, create & schedule content for social media platforms (Facebook, Twitter & Instagram); post, share and engage in real-time as needed, focusing on local downtown-centric events and press; promote bi-monthly town hall meetings and weekly live music events on all social media channels (includes graphic creation via Canva); perform regular maintenance and updates to the association’s website
Commerce Consulting / Communications Manager & Executive Assistant
March 2017 - June 2019
Manage email communications and schedule meetings for Executive Director; use MailChimp to send out email campaigns for multiple clients (local non-profit groups and associations); curate, create and schedule content for social media platforms for multiple clients (Hootsuite); website creation (Squarespace) for Commerce Consulting and two other local non-profits; provide administrative support for clients who require it (ordering marketing materials for workshops, creating flyers for workshops, customer service); manage HubSpot client account to create lead generation forms & landing pages, workflows for automated emails to nurture contacts, etc.
montgomery’s Downtown Business Association / Communications Manager
January 2017 - May 2019
Curate, create & schedule content for social media platforms (Facebook, Twitter & Instagram); post, share and engage in real-time as needed, focusing on local downtown-centric events and press; create bi-monthly newsletter for subscribers via MailChimp; promote bi-monthly town hall meetings via MailChimp and all social media channels (includes graphic creation via Canva); perform regular maintenance on the association’s website; track new members, add them to the email list and send out individual welcome emails; assist with the planning and marketing of a large annual event - Mardi Gras Block Party; assist in the planning of bi-monthly Board meetings; attend, keep minutes on bi-monthly Board meetings
Anchor Communications / Social Media Manager
July 2014 - December 2016
Managed multiple social media accounts for local small businesses; created and scheduled content for Twitter, Instagram and Facebook; assisted businesses by creating campaigns to increase online media presence; collaborated with a network of social media managers; created, curated and implemented quality images for social media accounts, provided social media marketing consulting for small businesses; marketing research (NOTE: Business dissolved end of 2016)